Branded to Speak: How Words Can Elevate Your Personal Brand Session
We all know the power of a spoken message—but the right words, even when written, can be just as impactful. If you're an entrepreneur or small business owner building a website and online presence, incorporating intentional words or phrases into your personal brand photos is a bold way to express your mission, values, and personality, without saying a word.
These visuals quickly show your ideal clients who you are, what you stand for, and how you lead.
Scroll down to see how thoughtfully chosen words can elevate your session and make your brand message unforgettable.
In the example above, the words convey that my client is a seasoned television producer who understands exactly how to build a show, breaking it down beat by beat, act by act. This kind of messaging builds instant trust and signals to potential clients that she’s not only experienced but deeply knowledgeable. In just a few powerful words, her expertise and authority come through—no explanation needed.
The Social Media Coach
In the image above, my client—a social media coach—uses a simple sticky note to break down her clients’ core values. It’s part of the in-person work she does to ensure every strategy aligns with what matters most to them. The words she’s written reflect her thoughtful, values-first approach and show potential clients exactly how she helps them build authentic, aligned content from the inside out.
The UX/ Web Designer
In this image, my client—a web designer and UX pro—has outlined her process using words on the wall. They represent the key steps she takes when mapping out a wireframe before building a site. It’s a clear, visual way to communicate her strategic thinking and show potential clients the thoughtful foundation behind every site she creates.
The Digital Marketer
The handwritten word freedom captures the core goal my digital marketing client has for both herself and her students: creating the flexibility and independence that comes from learning how to successfully sell digital products.
Which words best capture your mission, values, and goals? Let’s chat about how we can bring them to life in your brand session!
