Elevating a Psychotherapist’s Brand: A Toronto Personal Brand Shoot

The therapy space is crowded.

I hear from clients all the time that, once upon a time, a Psychology Today profile was all they needed to keep a full calendar. That has changed.

My client, Fizza Khalid, a Greater Toronto Area psychotherapist, understands that showing up online and showing who you really are matters more than ever.

This shoot was all about showcasing the many sides of her that will resonate with clients who have to trust her with their most intimate, private information: warmth, empathy, professionalism, and personality.

We also found ways to add elements to the shoot that speak to members of her community, with her journal, Alhudula, always present.

These are the details that help the right clients feel connected before they even reach out.

I am so excited for the year ahead and to watch Fizza elevate and promote her brand using her new visuals.