The CEO Who’s Redefining Water Purification — Personal Brand Session

Jenna Smith knows everything you’ve ever wanted to know about drinking tap water. She’s the CEO of Neotec Water Treatment, a company that provides both residential and commercial water purification services.

I’ll be the first to admit — I usually just drink tap water without thinking twice about it. But after working with Jenna, I got quite the education about filtration, minerals and exactly what’s in my tap water.

For our brand session, we wanted to showcase Jenna as more than just the CEO of a water purification company. She’s leading in a male-dominated field, and our goal was to capture her as approachable, knowledgeable, and professional — without falling into the trap of typical, boring “home water treatment” shots.

We booked the stunning Mint Room Studios kitchen and created light, lifestyle-inspired scenarios: water in mason jars, elegant wine glasses, and a few fresh lemons to bring home that pure, refreshing vibe.

Let’s just say — water never looked so good.