Toronto Personal Branding Session: Emotional Intelligence Coaching
I’ll never forget the first time I understood the concept of emotional intelligence.
I read a book about it decades ago, but the principles never left me. In fact, I still draw on them today without always realizing it.
So when my client, Fanta Lewis, shared the work she was building through EQYAMAX, I immediately connected with her mission.
Fanta saw a gap in the market where young competitive athletes could really benefit from understanding the emotional side of performance—things like self-awareness, managing emotions, dealing with failure, communication, confidence, resilience, and so much more.
Her work is about helping young athletes build the skills to become stronger not just as competitors, but as people. Through emotional intelligence coaching, Fanta helps athletes better understand themselves, manage the pressures of competition, build confidence, and develop skills they can carry with them both on and off the field.
And she understands this world firsthand as a sports mom, Life Coach, and Emotional Intelligence Coach.
For this personal branding session at Toronto’s Preto Loft, the goal was to create a collection of images that could support Fanta across her website, marketing decks, press kit, and social media.
We wanted the images to tell the full story of who she is and what she does.
We created images connecting her to the world of sports and athletics, incorporating props that helped bring that side of her business to life.
We also photographed Fanta interacting with parents and young athletes in a way that reflects the work she does during her actual sessions.
And then we created a more polished, professional side of her brand—images that communicate expertise, confidence, and credibility at first glance.
The Best Compliment
I’m in love with how these images turned out, but Fanta herself gave me one of my favourite compliments after the shoot.
She texted me:
“You are amazing. I look so professional… You can’t see the nerves!!!”
This makes me happy because it’s always the goal!
If you’ve been putting off investing in personal branding photography because you’re worried about the experience, I want to show you how easy—and genuinely painless—it can be to show up beautifully for your brand.
Because your photos should make you look as confident and professional as the expert you already are.
